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The Power of Scent:
On this page you'll read different facts, quotes of published articles and excerpts of scientific research - all related to the Power of Smell. One is free to contact us with new information around the subject. Aroma*tising will review your uploads and select relevant information and links to complete this page.
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Facts
Everyone has a unique smell, except for identical twins
Taste is about 75 percent smell
Different target markets like different aromas. Younger people like citrus.
Women are born better smellers than men and remain better smellers over life
A 1-week-old baby can discriminate between the smell of his own breastfeeding mother and another mother
Recall can be enhanced if learning is done in the presence of an odor and that same odor is present at the time of the recollection
Green apple and cucumber scents create the impression of a larger space
Schizophrenia is associated with a decreased capacity for olfactory pleasure
A smell receptor has been identified in human sperm
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Quotes from articles
"Japanese employers routinely use their air-conditioning systems to disperse 'wake-up' fragrances such as citrus early in the morning, floral notes to boost concentration when the late morning hubbub is at its height and woody scents like cedar or cypress to relieve tiredness in the afternoon"
"If a selected fragrance is used within a store, customers will spend longer and will browse for longer periods of time and spend more"
"The nose knows and, increasingly, it also buys. From luxury jewellers to fashion chains to coffee shops, retailers are pumping fragrances into their stores to lure customers inside."
"Using frangrances in shops is about shortening the perception of time. I might think I've been there five minutes, but I've been there 20."
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Excerpts of scientific research
Liverpool University, UK
“Memory can be dramatically boosted by smelling a particular odor during learning, and then smelling that same odor during recall, says Simon Chu, a British psychologist at Liverpool University. Students revising for exams could use scent to improve their marks, he says. He showed people a list of 40 words in the presence of a pleasant odour, such as orange or lavender. Ten minutes later, he asked them to recall as many words as possible. People who were exposed to the same scent during recall scored 20% better than people exposed to a different odor, or no odor. "Odors can have an incredibly powerful influence on learning," says Chu.
This research was presented at the British Psychological Society's Centenary Conference in Glasgow, UK
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